Use the Senses to Draw People into Your Boutique
To keep up with the major chains, a boutique owner has to think on his feet. It's just the reality of these economically hard times. Running a boutique is relatively simple to control as opposed to running a chain of stores.
Sensual emotions are felt when shopping. The more a customer’s senses are engaged, the more likely it is that they will purchase something. Here are some tips to make the experience so memorable they can't help but come back repeatedly.
Create a bold and dramatic window display. Place a few big, interesting items in the window that will be sure to attract passersby. Entice the shoppers to enter the store with vivid colors.
Upon entering, the shopper should feel as though they have entered a new world of experiences. Every sense should be titillated. Use a scent like lemon or cinnamon to fill the air. This absolutely can not be overpowering because each person reacts to a fragrance differently. Stay away from very sweet or flowery scents.
Let your sales employees greet customers when they enter the store. In a small shop, the attitude of the staff can be a positive or negative influence on the business. Being attentive to shoppers is a must, but don't go overboard or else you can make them feel as if they are being watched to avoid shoplifting. When customers provide payment in the form of a check or credit card, notice and thank them by name. Remember the names of regular customers to bring a personal affect that a chain store can't give.
Have soft music playing in the background. Keeping your target audience in mind will assist you in picking something that is appropriate. If you want to sell to different age groups, play music that includes both soft music and harder music. Mellow jazz would be a safe compromise.
The clothing display should encourage touching and feeling the clothing. Shoppers will want to hold the clothing up to themselves, so be sure to have some mirrors placed around the floor. This way, the shopper will get a sense of how an item is going to look. Not only will this give the shopper a desire to buy merchandise, but it gives them an idea of what looks good and what doesn't.
It is important to pay attention to the dressing room. Make the dressing room as roomy as you possibly can, giving the customer enough space to be able to try on clothes without feeling cramped or closed in. Clean, well lit dressing rooms are important. The carpeting should be plush, and an upholstered bench will make the customer comfortable and more likely to become a buyer.
Shopping is a sensory experience, and an internet website will never be able to replace that. Give your customer a one-of-a-kind shopping experience that is truly enjoyable. In this way you will find yourself thriving, regardless of the slow economy.
By: Tim Pelcone
Article Source: http://articleaddict.com
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